4/21/10 Marketing and Analytics #SMChat

[Sharon Mostyn]

The 4/21/10 #SMchat topic will be marketing and analytics. I'm sure many of you have a great grasp on website analytics, but in case you don't the Google Analytics 'Beginning Analytics:
Interpreting and Acting on Your Data'video on You Tube is a great place to start.

Intro: Welcome to #SMChat - tell us all about you!
Q1: What web analytics metric do you use the most? Why?
Q2: Benefits of free vs. paid web analytics tools?
Q3: Google Analytics, Coremetrics, Omniture, WebTrends, etc. - which do you prefer & why?
Q4: Do you think social media engagement analytics are valid? RE: Avinash Kaushik's posts on Role Does Web Analytics Play?"">Measuring Online Engagement: Wha... http://bit.ly/d4dETE and Social Media Analytics: Twitter: Quantitative & Qualitative Met... http://bit.ly/aktwtr
Q5: What's your most vexing marketing/web analytics question?

Please join me and the #SMChat crew on 4/21/10 from 1-2:30P ET for answers to these questions and feel free to suggest anything else you'd
like to see discussed!