Are you listening? Q35 - February 10, 2010

[Heidi Cool]

Over the past few weeks I've been thinking a lot about the topic of listening in social media. So many folks publish without paying attention that I think this is an underused, but critical, part of our social media plans.

To that end I've written a rather lengthy post on the subject that we can use for our topic framing: Listen now. Talk Later. Listening to monitor brands and gain audien...

I'm hoping we can use this week's #smchat to dig deeper into some of that and to also add things I didn't cover. So here are the questions for the Feb. 10, 2010 #smchat:

• 35A) Why is listening so important to social media?
• 35B) Listening can be used for many things, what are some usage scenarios that benefit most from listening? (Ex: listening for brand mentions, customer feedback, sales leads, collaborative opportunities...)
• 35C) What are your favorite tools and tactics for listening?
• 35D) How can we take what we learn from listening and turn it into action plans? Do you have plans in place to manage what you will do with the information you learn? (Ex: What's your practice for handling bad press? How do you feed product feedback to mktg and product development teams? Is one dept. responsible for listening, or do different teams participate based on their usage?)

Anyone wish to co-moderate?

If you're keen on the topic of listening, and want to help moderate, let me know. If you've not moderated before the general idea is to keep folks focused on the topic at hand, while nurturing tangents that may add to the discussion. Update:@AndreaMeyer has agreed to co-moderate so you are no longer stuck with just me! Andrea is an outstanding writer and researcher, so her perspective will help us look at the topic from additional vantage points.

Have more ideas on what we should discuss?

Please share your thoughts below. Thanks! - @hacool

Businesses who don't listen lose.

A cartoon for your amusement. (Created on Xtranormal - very fun way to make custom videos in a relatively short period of time.)

If you are new to #smchat you can get more information at:

• http://wthashtag.com/Smchat (About #smchat w/access to recent transcripts)
• http://tweetchat.com/room/smchat (Good place to follow the chat)
• Twitter chats: if you can't meet in real space, meet in real time. (How to Chat)

Chats are held weekly on Wednesdays at 1:00 p.m. e.s.t. and usually last ~90 minutes.

[Andrea Meyer]

Hi Heidi,

Excellent topic and framing post! I'd be happy to co-moderate with you tomorrow if you're still looking for volunteers. I've moderated #innochat, so I've got some experience :-)

@AndreaMeyer
WorkingKnowledge

[Heidi Cool]

I look forward to hosting with you. Thanks for volunteering!

Andrea Meyer said:

Hi Heidi,

Excellent topic and framing post! I'd be happy to co-moderate with you tomorrow if you're still looking for volunteers. I've moderated #innochat, so I've got some experience :-)

@AndreaMeyer
WorkingKnowledge

[Heidi Cool]

The transcript is now available: February 10, 2010 Q35 Listening. http://wthashtag.com/Smchat seems to have had some sort of Twiccup. There's a big gap in the timeline so we are missing the beginning of the chat. Also the timezone is way off. If I can get us a more complete version I will.

[Michelle C]

Thanks for posting this, Heidi, glad I could catch the end part of it.

[Heidi Cool]

I'm glad you could join us!

Michelle C said:

Thanks for posting this, Heidi, glad I could catch the end part of it.