The Power of Social Media
SM for Social Change: Nonprofit Makeover, Take 2
In the spirit of giving, #smchat is giving back yet again this week with our second nonprofit social media facelift.
Since 140c doesn’t allow for a lot of background, here’s a quick Q&A with Nadine Wahab (@Nadoo), Communications Director for the Right Working Group (@RightsWorking).
1. Briefly describe your organization.
Rights Working Group (RWG) is a human rights organization focused on domestic policy. RWG strives to restore the American commitment to protect civil liberties and human rights for all people in the U.S. RWG has grown in to a strong coalition of 275 civil liberties, human rights and civil rights, national security, and immigrant rights organizations working hand in hand to restore due process. We work to preserve liberty and justice for all by creating a dynamic grassroots effort to mobilize a wide base of support to stand for our principles.
a) Membership Drive: We are building a diverse coalition of organizations committed to the RWG principles. See RWG members.
b) Night of 1,000 Conversations: We will engage thousands of our friends, family, and neighbors in discussions around the Racial Profiling: Face the Truth campaign.
c) Action Events: We connect our members in local and national actions that support our campaign.
d) Rapid Reaction Team: We organize quick, effective responses to fight regressive policies that threaten our civil liberties and human rights.
e) Lawmaker Accountability: We educate policy makers and hold them accountable for decisions they make.
2. What social media activities are you as an organization presently doing? And which platforms are you on?
Our members are hosting conversations around the country next week. RWG is hosting a conversation a day on Facebook. We are on Facebook, YouTube, Vimeo (allows for longer video uploads), and Twitter.
3. Why did you select those activities/platforms?
They are where our members are most active.
4. What do you hope to gain via your social media networks? (i.e. how, if at all, does this effort work into your overall strategy?)
We hope to engage members in a dialogue on Racial Profiling, support their efforts by cross pollinating across different groups (i.e. immigration, traditional civil rights groups and criminal justice groups), and create an echo chamber to counter the pro-racial profiling rhetoric.
5. What's your greatest social media challenge?
Not enough people are engaged with us because our strategy is to give our member organizations ownership of the campaign and message. They are the trusted source for there community. This has limited our reach. But I am not sure that we can effectively counter that with changing the strategy.
So please join in and offer your sage advice!
Oh, and for those of you I haven't yet met, I'm Rabia Shirazi (@realize_ink by
day, @rabiashirazi when I'm not working, which is pretty much never), #smchat's
resident non-profiteer and social change gal. I also run a strategic
communications shop exclusively for the changemaking community and am always
eager to engage in good conversations with smart people like yourselves. I'm
very excited to host this #smchat series and welcome your feedback and
additional questions/topics to consider.
Since 140c doesn’t allow for a lot of background, here’s a quick Q&A with Nadine Wahab (@Nadoo), Communications Director for the Right Working Group (@RightsWorking).
1. Briefly describe your organization.
Rights Working Group (RWG) is a human rights organization focused on domestic policy. RWG strives to restore the American commitment to protect civil liberties and human rights for all people in the U.S. RWG has grown in to a strong coalition of 275 civil liberties, human rights and civil rights, national security, and immigrant rights organizations working hand in hand to restore due process. We work to preserve liberty and justice for all by creating a dynamic grassroots effort to mobilize a wide base of support to stand for our principles.
a) Membership Drive: We are building a diverse coalition of organizations committed to the RWG principles. See RWG members.
b) Night of 1,000 Conversations: We will engage thousands of our friends, family, and neighbors in discussions around the Racial Profiling: Face the Truth campaign.
c) Action Events: We connect our members in local and national actions that support our campaign.
d) Rapid Reaction Team: We organize quick, effective responses to fight regressive policies that threaten our civil liberties and human rights.
e) Lawmaker Accountability: We educate policy makers and hold them accountable for decisions they make.
2. What social media activities are you as an organization presently doing? And which platforms are you on?
Our members are hosting conversations around the country next week. RWG is hosting a conversation a day on Facebook. We are on Facebook, YouTube, Vimeo (allows for longer video uploads), and Twitter.
3. Why did you select those activities/platforms?
They are where our members are most active.
4. What do you hope to gain via your social media networks? (i.e. how, if at all, does this effort work into your overall strategy?)
We hope to engage members in a dialogue on Racial Profiling, support their efforts by cross pollinating across different groups (i.e. immigration, traditional civil rights groups and criminal justice groups), and create an echo chamber to counter the pro-racial profiling rhetoric.
5. What's your greatest social media challenge?
Not enough people are engaged with us because our strategy is to give our member organizations ownership of the campaign and message. They are the trusted source for there community. This has limited our reach. But I am not sure that we can effectively counter that with changing the strategy.
So please join in and offer your sage advice!
Oh, and for those of you I haven't yet met, I'm Rabia Shirazi (@realize_ink by
day, @rabiashirazi when I'm not working, which is pretty much never), #smchat's
resident non-profiteer and social change gal. I also run a strategic
communications shop exclusively for the changemaking community and am always
eager to engage in good conversations with smart people like yourselves. I'm
very excited to host this #smchat series and welcome your feedback and
additional questions/topics to consider.
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