Chris Jones's Page

Throughout 2009, we've looked at the many aspects of SM adoption. While we've covered much material and learned quite a bit, I've watched us get into soft patches (aka trouble) when we start changing our usage scenarios on the fly.What's a usage scenario? Basically it's the 'application area' or 'category' we're talking about. An overall 'context' for discussing specifics. A set of related case studies.Some examples might illustrate this most quickly.- How does SM usage differ between, say, the…See More

Interesting and fairly comprehensive article on social media in the aggregate. While a bit dated, it has lots of interesting touch points on various modes of interaction that we're living out first hand within SMCHAT.AU Center for Social Media: Article on "Public Media 2.0" Feb 2009Comments always welcome -Chris (…See More

How are you focusing your SM efforts? Have you sorted out the business implications of integrating SM into your operations?Your SM Plan should address the when, how .. and importantly, the why.Alasdair (@ajmunn) and Claire Munn collaborated on a blog post a few months ago to help frame an integrated SM approach. In their post (focus on Step 5 for specifics), they talk about…See More

OBJECTIVE: Build a list of Core SM Principles to guide an organization's effective use of social media, and establish context around how they should be applied. Here's what we have so farco-created in the public domain by #SMCHAT member discussion 8/19-8/26.Q17a SM FOUNDATIONAL APPROACH & MINDSET: Describe optimal behavior in approaching SM:(Core SM Principles)1 AUTHENTICHonest, sincere; building trust over time2 ENGAGEDImplies real, authentic connection & personal investment (no lip…See More