Throughout 2009, we've looked at the many aspects of SM adoption. While we've covered much material and learned quite a bit, I've watched us get into soft patches (aka trouble) when we start changing our usage scenarios on the fly.What's a usage scenario? Basically it's the 'application area' or 'category' we're talking about. An overall 'context' for discussing specifics. A set of related case studies.Some examples might illustrate this most quickly.- How does SM usage differ between, say, the…See More
"For today's SMCHAT Agenda - 1pET (via Tweetchat) here is the outline of questions:
Q29a Definitions: What do we mean by community? Virtual community?
Q29b Can we handle shifting frames of reference & multiple contexts? What skills are…"
"Just updated the sample mind map, because I had a request to simplify it for discussion purposes. New thumbnail matches new PDF p.1 (version 1.2a) and original diagram is now PDF p.2 (version 1.2b). If you have any problems downloading PDF &…"
"Agreed, a great conversation all the way around. Applause (still echoing) for Boris on a productive and engaging smchat.
I believe Renee (@renee_innosight) has some good notes, and I hope she'll be posting those soon.
I hope we can compile…"
"Going through my notes from 9/16, there was lots of animated discussion, but much of it resonated around themes we've established in previous chats, two in particular:
In terms of general requirements, some key areas of focus:
How are you focusing your SM efforts? Have you sorted out the business implications of integrating SM into your operations?Your SM Plan should address the when, how .. and importantly, the why.Alasdair (@ajmunn) and Claire Munn collaborated on a blog post a few months ago to help frame an integrated SM approach. In their post (focus on Step 5 for specifics), they talk about…See More
"Great conversation today, 9/9. Here's what I have on my notes. Please feel free to amend w/ any corrections, updates, or questions .. we'll keep our thoughts on "SM & Agility" going here.
"Sorry we had to pull the plug on SMCHAT yesterday, delays were ranging from 3m to 30m !! No way to have a convo in those circumstances. Many have asked & offered to keep the convo going here via threaded discussion, to give us a running start…"
"Chris, this is excellent. Thanks for all your work pulling together such a solid summation of a dynamic interaction. It's a great resource. I agree with Alasdair that this exchange and these fundamentals are much more interesting and valuable…"
"Chris, this is awesome. WOW, the work you have put into this. Of course not to forget to include the brains and contribution of the #smchat faithful and participants.
It is difficult to add to this without taking an hour out to really digest this…"
"Me again -
Just added RT's to relevant sections, to reinforce points and provide some tie-back for intent. Hope you like the color commentary - and some credit, where it's due !!
Only issues that surfaced in the deep dive were…"
"I've completed a recap of our 8/26 discussion.
I tried to regroup accordingly, based on inputs. Please add corrections as well as any additional takeaways as comments. This is all about advancing our collective view, so it's never too…"
OBJECTIVE: Build a list of Core SM Principles to guide an organization's effective use of social media, and establish context around how they should be applied. Here's what we have so farco-created in the public domain by #SMCHAT member discussion 8/19-8/26.Q17a SM FOUNDATIONAL APPROACH & MINDSET: Describe optimal behavior in approaching SM:(Core SM Principles)1 AUTHENTICHonest, sincere; building trust over time2 ENGAGEDImplies real, authentic connection & personal investment (no lip…See More
"You're right, still brainstorming how to attack it. Just hate to move away from this list without really assimilating the implications. Maybe there's a way to create some subgroups, and address them in a block? Also thought there might be…"
"There was great discussion in our 8/19 chat to identify the core principles associated with Social Media, and lots of positive energy afterwards to make sure they were specifically culled out from our discussion and listed.